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6 Belgian streetwear brands to keep an eye on in 2019

Belgium is famous for its big name in the fashion industry, with well known high end brands and incredible designers. Who doesn’t know Raf Simons, Dries Van Noten or Ann Demeulemeester? But apart from all those unaffordable names, our young designers offer a good variety of streetwear too. We’ve listed up some new names in the streetwear game; young start-ups and new collections created by Belgian creatives.

Article by Yaell Monas

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Cultus
Already known for its clothing in 2016, Cultus came back last month with a new collection in 3 different capsules. The first one was the Japan-inspired Asia capsule, the second one showed their love for the community through backprint screaming sentences and the third one offered belts and orange details called Glow. With a new designer on the team, the pieces are completely different from last collection and show off an eye for detail and trends. The streetwear brand even threw a fashion show in The Holy Food Market in their hometown Ghent.

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Loveless

A new name in the game. Branco, founder and designer of the brand, just announced his first official shirt which dropped a week ago. On the neck of the shirt an embroidered logo says Loveless in a way no one will ever be able to read it. Loveless represents the generation of millennials: a generation which is expected to fix society but lacks the energy to do it. The back print says Romance never goes unpunished for all you goth boys and –girls out there. We’ll be expecting much more from the young streetwear designer.

MOM

MOM is an Antwerp based party concept and clothing brand from founder Bruno Agbozo. The parties are known for a while now. The New Originals, Amsterdam based streetwear brand, did a pop-up milkshake bar at one of the events, and MOM collaborated with She. The party concept from DJ Kevin Kofii. Bruno started releasing shirts about a year ago under his party name, short for Mind of Mars. Working together with many young creatives, the brand does a great job supporting the youth.

Lou Lou Joao

One half of sadbiscuitstudio, Lou Lou Joao, started her own clothing/streetwear brand. The young illustrator, who used to study textile design, embroiders her illustrations onto clothing, tote bags and more. In 2017, she was part of the concept NEST in Ghent. That’s where she founded her own label and afterwards she won a contest to open her own pop-up studio and shop in the shoppingcenter of Antwerp. Embracing the female body, the embroideries on her clothes have a fun and free look. Almost as if she’s playing with yarn.

Emty Worldwide

Emty Worldwide is a smaller name in the streetwear game. With only 200 Instagram followers, the brand is new and fresh. It’s unclear who exactly is behind the brand. On their website they state “It doesn’t matter who we are, the one thing you need to know is that we have an idea”, so we didn’t even try to solve that mystery. Although they are new, they already have shirts, hoodies and a beanie for sale on their web shop. Unreadable words cover the back, combined with some graphic illustrations and fonts which seem to come from a newspaper.

Lupo Studios

The only brand in the list which not only makes clothing, but has an exclusive footwear collection too. Not a new name, as their first collection dates back to 2017, but a name to remember. The brand combines workwear with heavy colour blocking and classic Italian designs. Italy is also the reference for their original name, Casa di Lupo. The brand’s logo is made of three asymmetric lines, to represent the inequality of people in society. The 4 owners from Leuven, Quiten, Isha, Wolf and Sarah, are still young, but they combine their eclectic influences perfectly in their streetwear brand.



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