Daily Paper and Havana Club encourage young creatives with new collaboration
This Saturday, Daily Paper and Havana Club launch their new collaborative collection with a party in Plein Publiek in Antwerp. With the collection, the brands want to support young creatives and highlight Cuban culture as a reference to the heritage of Havana Club. Next to the collection, they’ve organised a competition for young creatives to provide them with opportunities. The black and gold collection is an ode to authenticity, tradition and eclecticism.
Article by Yaell Monas
Write down January 26th in your agenda, because that’s the day Daily Paper and Havana Club will be launching their latest collaborative collection in Antwerp. Eight pieces, all of them in the typical black and gold colour palette of Havana Club, with a gold chain as recurring detail. Amsterdam label Daily Paper has been known for its contemporary clothing. The modern look of the label in combination with the classic Cuban vibe of Havana Club, shows the roots of both brands.
Cuban Links Academy
Next to a new collection, the brands also organised a competition for young creatives. Three winners will be sent to Havana for a week of creative workshops. Together, they get the chance to design the last pieces of the new collab. A designer, a photographer and a musician will be guided by the creative teams of both brands to rethink the whole media campaign. The name of the academy is a reference to the golden chain, which is included in all pieces of the collection. With the competition, both brands want to support and stimulate young talent.