Is Facebook Ruining Instagram?
Instagram has come up with a new feature. The app announced that from now on, users can share multiple photos and videos in one single post! Nice... or is it? A closer look at the up and downsides, if any, of Instagram's latest update.
Instagram's latest update might come as no surprise to those who know that Facebook bought Instagram back in 2012. Since then Instagram's features have greatly expanded. Last year Instagram launched “Instagram Stories”, a feature that enabled users to share temporary stories with their followers. Such a feature was unique to Snapchat at the time and it was met with mixed feelings; what platform should we share our stories on and is it even okay for Facebook to simply adopt an app's basic reason of existence and use it as a new function?
Enough about the past, what about the future? How does it work? Simple. When uploading content to your Instagram account, you will see a new icon to select multiple photos and videos. From now on you won't have to choose anymore which snapshot of your amazing city trip or crazy night out is worthy enough to be posted. Good luck trying not to spam your followers though. You are now able to create slideshows with up to 10 photos or videos. You can even post some kind of story with multiple shorter videos, like Lefto did last Friday morning at work at Worldwide FM:
Even though the charm of an Instagram page is often how its shared visuals are like tiles that form one big mosaic, this feature can also be very useful for accounts dedicated to sharing interesting visuals and art. This allows them to give their viewers a more intense taste of an artist's work or even create a certain atmosphere in one single post, such as this magnificent post, inspired by the work of Marius Sperlich:
This is all very exciting, but people wonder if Instagram will eventually take over the functions of Facebook as it did Snapchat's?
For starters, although many Snapchat users switched to Instagram, to be able to reach a larger audience, the use of Snapchat private snaps and filters are not surpassed. Some even prefer its smaller more private audience. Even Queen Bey is keeping a "private" Snapchat account on the side, it turns out. Apart from that it is not likely Instagram will take over all of Facebook’s functions. Facebook still has its own merits as a more personal and familial invested platform on which it is easy to create groups, to plan and follow events.
So what does it mean? According to us, this is just another interlude into transmedial storytelling, storytelling across social media platforms. An era in which we’ll be sharing our stories over different media platforms that work together closely, instead of choosing just one. Admittedly, it is all a bit confusing at first but there is no doubt we’ll get the hang of it.
Better make sure you're prepared for Facebook's next plan: Instagram Spectacles!
All new articles
Discover the new Niveau4 team at Couleur Café 2018In 2016, Couleur Café founded Niveau4: a unique show featuring the most promising rappers from Brussels, Flanders and Wallonia. Upcoming young performers get the chance to go all out on stage for a big crowd. Through Niveau4, the big audience got to know artists who are now at the top of Belgian hip hop charts. We're thinking of Coely, Roméo Elvis, Stikstof, ... This year, the festival presents the third edition of Niveau4 with six up and coming Belhop acts.
Travel to New York through our Instagram takeover by photographer Sacha Claes
The Hasselt-based video- and photographer Sacha Claes brings along his camera wherever he goes. In his portfolio you’ll find colourful pictures he took on various trips. For his Instagram takeover he shared 7 shots he took in New York City. Past winter he paid a memorable visit to the Big Apple. Discover more about Sacha and his trip to the most notorious city in his takeover.
Fire is Gold festival’s new unisex hoodies collectionThe new unisex hoodie collection of the music, sports and fashion festival Fire is Gold is here, and it’s lit. Literally. The overall color/theme is yellow, the color of flames (and probably closest to gold) and the FiG logo all over the sleeves. The sweaters come in black too if yellow isn't your thing.
Desperados DIY Sound Stage with KiNK
We know Desperados as the world’s first Tequila Flavoured Beer. Many of us sip a couple of chilled Desperados during hot summer nights or maybe at a club with friends. It doesn’t matter where you drink it, with Desperados you can turn any place into a party. With that sprit in mind, the beer brand invited up to 300 party people to an old sugar factory in Amsterdam.
Meet 21-year old producer Messoins, the brain behind YouTube series #JourneyOfABeatMusic and storytelling: its a match made in heaven for Arsène Rurangiza aka music producer and composer Messoins. He makes the art of producing beats look easy in his YouTube series Journey of a Beat. Messoins takes his viewers on a musical journey during which he explains step-by-step how he produced a certain beat. The digital music composer takes his beatmaking videos to the next level by inviting artists for each session. They write lyrics to his beats and perform the song live at the end of the video. Messoins manges to compress this whole process into easy-to-watch 5-minute videos.
5 New Belgian Hip-Hop Tracks You Should Check OutWe’re back with your weekly update of new Belgian hip-hop tracks. This week we’re presenting debut singles from 3C1P and MVNSI, some funky beats by JTOTHEC and Kunde. And to top off: another release from the notorious Brussels hip-hop duo Caballero & JeanJass featuring their pal Roméo Elvis
Relaas x Enchanté: een Gentse verhalenavond voor en door kansarmen
Een kop koffie, een fris glas cola of gezellig uit eten gaan; het lijken evidenties, maar zijn dat bijlange niet voor iedereen. In Vlaanderen zijn er heel wat mensen die niet kunnen delen in onze comforten zoals knusse koffiebars en hippe restaurants. De twee Gentse non-profit organisaties Relaas en Enchanté slaan de handen in elkaar om mensen die er nood aan hebben bij te staan.
5 things you didn’t know about Cardi BThere’s a lot to tell when it comes to Cardi B. In 2017 she, seemly out of nowhere, exploded as one of the most prominent voices in the female rapper scene. She’s known for her extraordinary personality and not holding anything back. Ever since the 'Bodak Yellow' singer topped the charts, the rap queen is engraved in our collective memory.
Illustrator/sneaker collector Jonas Cozone took over our Instagram page last week
Jonas Cozone (pronounced as Coz-1) is a Belgian all-round creative. He is an illustrator, vintage sportswear collector and beat producer. Cozone made hip hop beats for well-known names in the Dutch music scene (Safi & Spreej, Kleine Ben en King B) and released several beat tapes on Bandcamp. Some items of his vintage sportswear collection are displayed on his Instagram page. It's clear he is very passionate about sneakers, Nike Air Max in particular.
6 New Belgian hip-hop tracks to check out
This weeks batch of new Belgian hip-hop tracks is a varied one; we got something for everyone this week. Crazy trap flows, epic productions, groovy vibes and lyrics in Dutch, French and English. New music by Moka Boka, Phasm & Krimi, IAMGUNZ, Ryan Eiffel, Shaka Shams, Krapuul and Redbull Beckvechten champ Tloc!