The goal
We both believe that when people are connected to a community, the city will flourish more. Through this engaging newsletter content, we want to inspire the Joyn user community in all places the map can take them. By telling stories about local entrepreneurs, we want people to shop more consciously and in their own neighborhood.
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Our social story
We engage local writers, often from our Chase community, and empower them to write stories about the places they love. We ensure that there are two monthly newsletters with exciting newsletter content, one in Flanders and one in Wallonia. We often give writers some initial ideas, but we also give them the space to write in their own creativity. Our account manager Dina comments on this: “In this project, I really notice that talented people are much more motivated if you give them some artistic freedom. Take the story below, for example, the beautiful illustrations were all the author's idea!”
<img class="editorial-image" src="https://cdn.prod.website-files.com/637fa006bbd6df2ee73927fb/64513d22ac0f7d3973024d51_m9ji9IniURRUAVKDKC-NMPD9traXZJyGra5DY0_iaKA.jpeg"/>
The result
The average opening rate of the May and June newsletters that we did for Joyn was 23%, which is far above the 15% average rate for e-coupons newsletter.
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