The collection unites the heritage of five important Ghent museums: the Design Museum Ghent, STAM Ghent, Ghent Industrial Museum, Huis van Alijn and Ghent Archives. With this project, the museums delved into their collections and digitized as many as 100,000 heritage objects that can be found publicly on a online platform.
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The collection not only remained a digital project, but draws the museums into a high-tech experience space: the CoGent box, which was found throughout three Ghent neighborhoods. In this participatory neighborhood initiative, residents and passers-by from Wondelgem, Watersportbaan-Ekkergem and Sluizeken-Tolhuis-Ham were able to visit and discover how objects, documents and stories came to life.
Chase, together with the museums and many other partners such as the City of Ghent, District 09, UGent, Fisheye... is participating in this project for Ghent's collection stepped up and jumped on online storytelling with a lot of “enthusiasm”.
Challenge
- Think about how we can unlock heritage stories and bring them to citizens.
- Developing a styling that was appropriate for all Ghent residents and transcended the museums.
- Creating cross-pollination between heritage, museums, Ghent residents, creative and high-tech booths, in an accessible way.
- Build a community of Ghent citizens via Instagram and Facebook that brings together the stories behind the objects and the people of Ghent with their rich history.
- Streamline all stories, objects, activities, events, partners and puzzle pieces in an online story.
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Outcome
We brought together all the different factors, from visitors and heritage to activities and parties, and that all came together beautifully in an online and offline platform. Every month, we got input from all possible angles (heritage professionals, local residents, policy markers,...) and developed an action plan to include our followers in the right story.
This is how a few moments linger:
- bringing together the caravan residents from Wondelgem who saw their history visualized in the story Wondelgem Op Wielen.
- 1-2-3 piano that always provided us with music and fun and connection through the Ghent neighborhoods.
- Eric, the watchmaker from Ekkergem who shows how many hidden gems you can find behind the facades.
- The history of the circus that came to life with Straffe Touren.
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<iframe src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2FCollectievandegentenaar%2Fposts%2Fpfbid02ZewYhn1ZBbnNNLwgbip9WT9q4Va59RkWCSDgwwR8KVJt6bpXkiLS5Uq42AhHvNM6l&show_text=true&width=500" width="100%" height="793" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share"></iframe>
Want to take a look at social media yourself? The Ghentaar's collection can be found here at Facebook and Instagram.
Credits
Social Media Manager: Jasmin Mazarine De Waele
Videographer: Loic Meulenberg
Team lead: Annelies Droesbeke
Project funded by the Urban Innovative Actions Initiative
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