The goal
The most important thing was that Film Fest Ghent wanted something unique for their opening event. This social feed projection was a co-production with Film Fest Ghent and Zender. Zender is a company that builds interactive live players for broadcasters and publishers.
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Our social story
The idea was to offer visitors an interactive activity while they were waiting for the film to start. At the same time, we also wanted to inform them about what was happening around the festival. We created content in advance, sent some of our own reporters, and used content from various influencers who were present at the opening. There was even an informative quiz. People could visit a website, vote from their mobile device, and the quiz results were shown on the screen.
<iframe src="https://www.facebook.com/plugins/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2FChaseCreativeBE%2Fvideos%2F1843286132593380%2F&show_text=false&width=267&t=0" width="267" height="476" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowFullScreen="true"></iframe>
The result
This is an example of an event report that doesn't just show one side of the story, but gives many people a voice. The result is a mosaic of impressions that provides a 360-degree view of the event. Visitors also had a more meaningful experience while waiting for their film to begin.
<img class="editorial-image" src="https://cdn.prod.website-files.com/637fa006bbd6df2ee73927fb/6450fcc669a7431a761dad03_Co1BlsE7KCNOw46X8ijXnnFYaZwWd55POJza0PffGrE.jpeg"/>
Photos by Tim Schrijnemakers
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