The goal
The goal of these videos was to create easily shareable content and reach a different audience than if the client had posted them on their own communication channels.
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<iframe src="https://www.facebook.com/plugins/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2FChaseMusicBE%2Fvideos%2F2012218215471418%2F&show_text=false&width=476&t=0" width="100%" height="476" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowFullScreen="true"></iframe>
Our social story
Both videos have the typical square format and are enhanced with text overlays in Chase's visual style. We adapted the storytelling to the millennial target audience and the social channels we used. The videos were posted on Chase's social channels, as the audience BOZAR wanted to reach was more present within the Chase community than on BOZAR's own channels. However, BOZAR and other media partners also shared the videos.
<iframe src="https://www.facebook.com/plugins/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2FChaseMusicBE%2Fvideos%2F2054283871264852%2F&show_text=false&width=476&t=0" width="100%" height="476" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowFullScreen="true"></iframe>
The result
The “Do you want to learn more about the history of Brussels hip-hop?” video reached more than 159,000 people—got 51,000 views—and generated more than 2,600 interactions.The “Is hip-hop real art?” video reached more than 145,000 people—got 39,000 views—and generated more than 700 interactions.
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