1. Capture your audience's attention.
Catch it fast. How can you make your story a thumbstopper in the endless Facebook, Twitter, Instagram, and Snapchat feeds? Surprise people! When you're not attracting your audience's attention within the first five seconds, you are lost.
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Mess with the traditional “start-middle-end” story structure. For example, tell a Breaking Bad-like story and start with a crucial scene from the end of your story. This ensures a WTF experience within the first five seconds. Or give away the hint of the story at the beginning: “What if I tell you you're also a potential assassin?” Trust me, you will have caught all the attention.
2. Create series
It's not that hard: people. Love. series. Be inspired by Netflix's success, watch YouTube, listen to iTunes: everything is connected via series. And online media are perfect for that: vlogs and blogs about a specific theme, hashtags to link things together, podcasts, three series of Instagram photos. People love some routine and consistency, nothing is as easy as clicking “subscribe” and knowing what kind of stories you'll see in the coming weeks.
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3. Make 'em care, make 'em share.
Sometimes my students work for hours on a perfect meme, infographic, YouTube video, or Instagram photo series. But during the feedback rounds, I have to say too often, “why should I care?” That's the most important question to ask yourself, preferably before you start: how do I match my story with the interests of my target group? In fact, how do I also make MY story THEIR story? How do I touch my audience so that they like, comment, and share with their friends? Why should I care? Why should I share? Make it your mantra. A crucial trick: make it clear in your story why your message is important to everyone.
4. Make it human
People believe other people. Especially when you communicate as an organization or brand, this is an important trick. Each epic story has a hero, a character who experiences something and who must overcome certain things to achieve a goal. That's why you should use authentic people in your story, preferably people who laugh, cry, succeed and fail, people who do interesting things. Leave some room for emotions because we are all made of flesh and blood. And sometimes we're so damn sensitive.
5. Think Hansel and Gretel
Fairy tales, myths and fables are part of the collective memory. They have value, a logical structure, imaginative heroes and antiheroes, heroic scenes and a lot of excitement with an impressive finale. And that's what we're digging. So think of Hansel and Gretel when you're thinking about telling a story. Steal their values, clear structure, pathos, drama, and character types and put them into your contemporary creations. They will make your stories more magnetic and fluid and will more easily engage and reach audiences.
Why tell stories about social media management?
- Social media management gives your brand a human voice
- It allows you to lead the conversation around your story
- And makes it possible to monitor reactions (bye, trolls)
Why bring your social media management storytelling to Chase Creative?
- Find the right person to match your brand
- Building an online experience
- We have over 5 years of experience in social media management
Text by Pieter Blomme, social storytelling expert at Chase Creative.
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