The goal
The main objective of this activation campaign was to drive users to the ticketing website and engage festival-goers.
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<iframe src="https://www.facebook.com/plugins/video.php?height=314&href=https%3A%2F%2Fwww.facebook.com%2Fkurkdr00g%2Fvideos%2F1903990099868096%2F&show_text=false&width=560&t=0" width="560" height="314" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowfullscreen="true" allow="autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share" allowFullScreen="true"></iframe>
Our social story
We collaborated with six different influencers, four from the Flemish part of Belgium and two from the French-speaking part. This campaign consisted of two parts:
First, the influencers announced on YouTube, Facebook, Instagram, and Twitter that they would be attending Summer Festival 2017, and they created Instagram and Snapchat stories during the festival.
The result of this influencer campaign
The 21 resulting posts, along with Instagram and Snapchat stories from the festival, reached over 186,000 people and generated more than 2,000 additional clicks on the ticket purchase link.
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