VLAIO helps your business get back on track after Brexit.

April 4, 2023

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min read

VLAIO, the contact point for entrepreneurs in Flanders, came to Chase with the request to set up an advertising campaign. The goal: to support small and large entrepreneurs in Belgium who are not yet familiar with the Brexit Adjustment Reserve (BAR).

BAR is a financial contribution for businesses in EU Member States, regions, and sectors affected by the negative consequences of the withdrawal of the UK from the European Union (Brexit). By supporting adjustments within business processes, Flemish entrepreneurs can continue doing business with peace of mind.

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Challenge

Developing a strategy that appeals to Flemish entrepreneurs.
Convincing Flemish entrepreneurs that trade in and with the UK is still worthwhile.
Helping Flemish entrepreneurs easily find their way to submitting an application to the Brexit Adjustment Reserve team at Vlaio.
Making the message around BAR clear and inviting.Making the strengths of the program and the opportunities for companies concrete.Increasing awareness of the support from the Flemish Government for entrepreneurs working with the United Kingdom.
Informing decision makers in the Flemish business world about the potential of the program.
Focusing on the sectors where the “UK challenges” are the greatest.
Convincing Flemish C-level executives and SMEs to contact the helpdesk and/or immediately submit an application.

Result

A funnel for Facebook, LinkedIn, and Google that made it easier to reach the BAR form and team.
Social videos on Facebook and LinkedIn focused on reach (awareness) among entrepreneurs in four sectors: agri food, logistics, retail, and tourism.Retargeting ads in the form of photo carousels with a call to action to the landing page.
Tracking of visitors who reached the landing page after searching relevant keywords via Google.
40% more application files during a campaign period of three months.
We reached nearly 700,000 entrepreneurs, gathered 4.2 million impressions, and achieved the highest engagement (best views with the longest watch time) mainly on LinkedIn.

Credits

Scripting: An Selschotter

Videographer: Ruben Van Wonterghem

Content Creator + Copy: Michael Chin

Traffic Manager: Cas Lambrechts

Team lead: Annelies Droesbeke

Team BAR, VLAIO - Agency for Innovation and Entrepreneurship

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